- Set Up Tools
- Sign up for Gummy Search (free or paid plan).
- Ensure access to AI tools like Perplexity.ai for research.
- Prepare a Google Doc or Notion for note-taking.
- Identify Trending Subreddits
- Go to Gummy Search and navigate to the trending section.
- Filter subreddits with 10,000 to 100,000 members.
- Look for fast-growing subreddits (daily, weekly, monthly growth).
- Select a few subreddits that interest you or align with your strengths.
- Analyze Subreddit Content
- For each chosen subreddit:
- Explore categories like Pain & Anger, Advice Requests, and Solution Requests.
- Identify common problems and repeated themes.
- Take detailed notes on potential problems and solutions that emerge.
- Validate Startup Ideas
- Choose a niche based on identified problems.
- Research the competitive landscape: Are there existing solutions? How well are they marketed?
- Consider building a Minimum Viable Product (MVP) based on the insights.
- Generate Content Ideas
- Use Gummy Search to explore the Top Content in the selected subreddit.
- Identify formats and topics that perform well (e.g., memes, stories).
- Note down content ideas that could engage your target audience.
- Research Influencers and Competitive Landscape
- Use Perplexity.ai to find top influencers in your niche (e.g., dog trainers on YouTube).
- Create a Google Sheet to track these influencers and their popular content.
- Analyze comments and engagement on their videos/posts to understand audience needs better.
- Wireframe and Name Your Startup
- Based on your research, wireframe a basic version of your startup idea.
- Consider using Framer or similar tools for quick mockups.
- Brainstorm a catchy and relevant name—sometimes mirroring the subreddit name can be effective.
- Launch and Iterate
- Launch your MVP and begin testing with your target audience.
- Use feedback from your initial audience to refine the product.
- Continue using Gummy Search and Reddit to stay updated on trends and improve your offering.
- Engage with Your Community
- Build a community around your startup by consistently creating and sharing valuable content.
- Engage with influencers and leverage their reach to grow your audience.
- Monitor subreddit activity regularly to keep up with emerging trends.
- Document Your Journey
- Regularly document your process, updates, and insights to share on your blog, like Leadsting.com.
- Consider creating a series of posts to guide others through the process step-by-step.
Credit and Encouragement
This checklist was inspired by Greg Isenberg’s insightful process shared on his YouTube channel. To dive deeper into these strategies and discover more about building successful startups, check out the full video here. Don’t forget to subscribe to Greg Isenberg’s channel for more valuable content on entrepreneurship and innovation!
