In this blog post, we will discuss how to create successful VSL scripts that deliver massive ROI. There are many factors that go into a successful VSL script, but one of the most important is choosing the right voice talent. This article will cover what you need to know about finding and hiring great voice talent for your next campaign.
Step One:
Identify the target audience of your voiceover campaign.
The first step in choosing a voice talent is to identify which type of person you are targeting with this VSL script. If, for example, you’re looking to sell children’s toys then it’ll make sense to use someone who sounds like they can be trusted.
Step Two:
Make people aware of your new product/service. You need to grab their attention and then let them know about your product.
Step Three:
Educate the listener with the information they need to make a decision. Give details about how it works, what it does, and who can use it – as well as why you are qualified in this area of expertise. This should be done using facts rather than opinions.
Use the AIDA or PAS technique to keep people listening until the end of your VSL script and encourage them to buy from you.
Step Four:
Remind listeners about what they’ll get if they make a purchase today, give details on how it’s delivered and when their order will arrive – which is not too different than the
Step Five:
Make sure there’s a clear call-to-action at the end of your script for people who are listening and interested in knowing more about what you’re offering. Once they’ve heard enough, they’ll be encouraged to click on links, phone numbers or email addresses that will take then to the next step of the sales process.
REMEMBER:
Make sure that your VSL is a short and has an offer to purchase at the end. If you try giving too much information you will put people off and listeners will lose interest. A good rule of thumb is to make the video no longer than 10 minutes.
